Why do Salespeople fail?

We have all heard it before, at the end of month, quarter, and year, the whispers of the big deal that pushed or the quota that was missed.

So, why do salespeople fail?

Here are some common themes in sales that separate the losers from the winners.

  • Too product-focused - Customers want solutions. 

  • Not knowing the prospect, and customer - Who are the stakeholders? What are they looking to solve? Where do they find value? Ask better questions and to achieve a better outcome.

  • Lack of repeatable success - Rinse and repeat - Sales is about excellence over time. You have to be able to replicate success over and over again.

  • Not using the CRM - Leveraging your system of record is imperative to success. Use your CRM as an asset and you will start a step ahead both internally and externally

  • Lack Time Management - Salespeople who don’t use their time well will get knocked out of sales. They spend all their time doing everything except what they’re supposed to be doing.

  • Not believing in the… - You have to believe in the outcome.

  • Having goals without a plan - What’s your plan to hit the goals? Top reps can walk you through the outline of success and a framework for success.

What else would you add?

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