Stories n Sales
Good storytellers help make great salespeople. How do you tell your stories?
To tell the best sales story, you need to do a few things:
Know your audience. What are their pain points? What are their goals? What are they interested in? Tailor your story to their specific needs.
Have a clear message. What do you want the listener to walk away with? What is the one key takeaway that you want them to remember?
Use storytelling techniques. Stories are more memorable and engaging than facts and figures. Use vivid language, sensory details, and strong characters to bring your story to life.
Be authentic. People can spot a fake story from a mile away. Be genuine in your storytelling and share your own personal experiences whenever possible.
Here is a step-by-step guide on how to tell the best sales story:
Start with a hook. Grab the listener's attention with a strong opening statement, question, or anecdote.
Introduce the problem. What is the challenge that your prospect is facing? How is it impacting their business?
Present the solution. Explain how your product or service can help the prospect to solve their problem and achieve their goals.
Use evidence to support your claims. Share case studies, testimonials, and other data that demonstrates the value of your product or service.
Make it personal. Share your own personal experience with the product or service, or tell a story about a customer who has benefited from it.
Call to action. Tell the listener what you want them to do next. Do you want them to schedule a demo? Sign up for a free trial? Make a purchase?
Other tips include
Choose your story wisely - tie the work you’ve done to the larger goal and key value propositions of the audience.
Keep it short, It’s generally better to demonstrate the overall goal or value rather than demonstrating completion.
Stay flexible - You might have some additional information or minimize value through your discussion and your story should stay relevant and on point.
The structure should be a series of scenarios that minimize context switching. This reduces the total length of the demo and helps to hold people’s focus
Demonstrate value wherever possible, such as by pointing out how a particular feature fulfills, or how fixing a bug improves productivity for employees
Happy Storytelling!
