Your CRM Should Power Growth - Not Just Capture It

You can’t report on growth if your CRM can’t see it

That’s the challenge many revenue teams face as strategy shifts from acquisition to retention and expansion. With tighter budgets and rising customer acquisition costs, organizations are under more pressure than ever to grow revenue from the customers they already have.

Yet for most companies, Salesforce is falling short of enabling that transformation.

The Rise of Net Revenue Retention (NRR)

As acquisition becomes more expensive and less predictable, Net Revenue Retention (NRR) has become the leading metric for long-term success. It reflects not just how much recurring revenue you retain, but how much you expand from your existing customer base.

The problem is that most Salesforce environments were never designed to support this kind of post-sale growth. They were built to track pipeline and close deals, not to nurture relationships, identify expansion, or surface churn risk. That leaves critical revenue signals buried in disconnected records and data silos.

Squivr: Built for Salesforce, Designed for Growth

Squivr solves this problem at its core. Unlike third-party platforms or bolt-on analytics tools, Squivr is built natively inside Salesforce. We don’t just clean your data, we re-architect it to reflect how your customers actually operate.

By aligning your CRM to the reality of enterprise buying behavior — across subsidiaries, regions, and business units — Squivr gives revenue teams the visibility and control they need to grow existing accounts with confidence.

This isn’t just about operational efficiency. It’s about making Salesforce a true driver of Net Revenue Retention, Return on Investment, and Revenue Performance.

How Squivr Delivers Measurable Impact

1. Improve NRR by Revealing the True Customer Picture

With Squivr, all related accounts are automatically connected into a unified hierarchy. This structure makes it easy to:

• Accurately roll up ARR across parent and child account levels

• Track how value shifts within customer accounts over time

• That clarity allows teams to act on real stakeholder and contact trends and stop chasing misleading signals.

2. Maximize ROI on Salesforce

You’ve already invested heavily in Salesforce, but fragmented records and disconnected processes are holding back that value. Squivr helps you reclaim it by:

• Automating hierarchy creation and maintain and up to date view of your key accounts

• Supporting multiple ways to view customer structures, departments, seniority levels, account or opportunity roles

• Enabling roll-up reporting of key metrics like ARR, case volume, and engagement

No more spreadsheets or manual data wrangling. Just actionable insights, directly in Salesforce.

3. Drive Revenue from Existing Accounts

Growth doesn’t stop after the first deal. Squivr equips your entire go-to-market team with the data they need to expand customer relationships. That includes:

• Identifying whitespace within large enterprise accounts

• Highlighting under penetrated subsidiaries or business units

• Driving cross and up-sell opportunity plans

With Squivr, Sales, Customer Success, and Marketing are all aligned around the full customer footprint, not just their individual piece of the puzzle.

Enabling the Lifecycle Go-To-Market Model

Modern revenue strategies are shifting toward lifecycle-based motions. Acquisition is just the beginning. Long-term value is created post-sale, through engagement, retention, and expansion.

Squivr makes that transition possible by enabling every function to contribute to revenue growth:

• Marketing can drive adoption and engagement campaigns

• Sales can prioritize expansion plays within existing customers

• Customer Success can flag risk and surface growth potential

This collaborative model depends on unified data and shared visibility. Squivr delivers both, directly within your CRM.

Why Native Matters

Being native to Salesforce is more than a technical choice. It’s a strategic advantage.

With Squivr, your data stays in one place. Your teams don’t have to switch platforms or wait for data syncs. Everything updates in real time, and your Salesforce investment works harder for you.

Most importantly, your CRM becomes a true source of truth — one that helps you grow smarter, not just sell faster.

The Bottom Line

Squivr transforms Salesforce into a system that powers revenue growth across the full customer lifecycle.

We help organizations:

• Increase Net Revenue Retention

• Boost Salesforce ROI

• Drive expansion from existing accounts

And we do it with native functionality that’s purpose-built for today’s most important revenue motions.

Because when your CRM sees the full customer journey, growth becomes inevitable.