Closing 2025 Strong
How Squivr Helped Teams See Their Accounts More Clearly Than Ever
As the year comes to a close, it’s a moment to pause, reflect, and appreciate how far we’ve come - and at Squivr, this year has been nothing short of transformative.
From meaningful product advancements to a growing team and an expanding customer base, we’ve spent the past year focused on one core mission: helping enterprise teams truly understand the people inside their most important accounts.
A Breakout Year for the Product
This year marked a major leap forward for the Squivr platform.
We doubled down on making enterprise account planning more intuitive, more visual, and more actionable inside Salesforce. Squivr evolved from a helpful relationship mapping tool into a core layer of Relationship Intelligence, giving teams clarity around influence, alignment, and risk within complex buying committees.
Customers used Squivr to:
Visualize stakeholder relationships at scale
Identify champions, blockers, and hidden influencers
Bring structure and consistency to account plans
Turn static CRM data into living, strategic insights
Account plans stopped being documents that gathered dust and started becoming dynamic strategy hubs that teams actually use.
Building a Team Focused on Outcomes, Not Just Features
Behind every product milestone was a growing Squivr team that cared deeply about execution and customer impact.
This year, we expanded across product, engineering, customer success, and go-to-market - all with a shared mindset: build for real enterprise complexity. That meant listening closely to customers, iterating quickly, and staying relentlessly focused on solving the hard problems that sales and account teams face every day.
The result was faster delivery, tighter feedback loops, and a platform shaped directly by the needs of modern enterprise teams.
Growing With Our Customers
Perhaps the most rewarding growth this year came from our customers.
We partnered with more enterprise teams who were navigating longer sales cycles, larger buying groups, and increasing pressure to retain and expand existing accounts. Across sales, account management, and customer success, teams leaned on Squivr to bring alignment to their strategies and confidence to their execution.
We saw Squivr used to:
Drive more informed account reviews
Improve cross-functional collaboration
Reduce risk by surfacing relationship gaps early
Strengthen executive relationships within key accounts
The common thread? Teams that understood their relationships made better decisions — faster.
Why Relationship Intelligence Matters More Than Ever
Enterprise selling and account management have fundamentally changed.
Deals are no longer decided by a single buyer. Expansion depends on influence, trust, and internal alignment. And yet, most CRMs still treat relationships as flat data points.
Squivr exists to change that.
By enabling Relationship Intelligence inside Salesforce, we help teams see what’s really happening inside their accounts — not just what’s logged in fields. When teams understand how people connect, who carries influence, and where engagement is strong or weak, account planning becomes proactive instead of reactive.
That’s where real growth happens.
Powering the Next Generation of Revenue Teams with AI and Agentforce
As we look ahead, one of our biggest areas of focus is how we further enable revenue teams with AI-driven insight and automation — without losing the human context that makes relationships matter.
With Salesforce’s growing emphasis on Agentforce, Squivr is uniquely positioned to act as the relationship intelligence layer that powers intelligent agents. By structuring and visualizing how people connect within accounts, Squivr gives AI the context it needs to be truly useful - not just reactive.
Our roadmap is centered on helping revenue teams:
Surface relationship gaps, risk, and opportunity automatically
Enable agents to recommend next-best actions based on influence and engagement
Reduce manual account planning while improving strategic quality
Deliver proactive insights directly where teams work in Salesforce
Rather than replacing the human element, our approach to AI is about amplifying it. Squivr ensures that agents understand account dynamics, stakeholder influence, and relationship health — so revenue teams can move faster, act smarter, and stay focused on building trust.
As Agentforce evolves, Squivr will continue to bridge the gap between data and decision-making, helping revenue teams operate with clarity in increasingly complex enterprise environments.
Looking Ahead
As we head into the new year, we’re excited to keep pushing forward - building smarter tools, deepening our focus on enterprise account planning, and helping teams turn relationship insight into competitive advantage.
To our customers, partners, and team: thank you for trusting Squivr and helping shape what we’re building. This year proved that when teams truly understand their accounts, better outcomes follow.
Here’s to continued growth, stronger relationships, and an even bigger year ahead.
- The Squivr Team
